ARIHANT PUBLICATIONS

Arihant is one of the largest and most prominent publisher of K-12 and Competitive Exam Books in India.

We were entrusted to create a promotional film for one of their leading product All In One series, which gets published across subjects and across classes throughout K-12.

Instead of doing a straight forward product feature film, we went on working deeper on what is it that brand helps students achieve and its ethos.

We came up with the idea #WePrepareSoYouCanWin with an underlying thought process that Arihant is not just in the publication business, it is in the business of helping students excel by providing them access to education content which is precise and effective from the perspective of what one is set-out to learn. The idea was to address the problem of students being overburdened with content and information, whereas they need precise and contextual content.