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Why It Matters

Influencers today are not just mere creators—they are trusted voices in macro/micro/neo communities that matter to your brand, audience and offerings. A well-executed influencer campaign can drive awareness, shift perception, and most importantly—spark authentic engagement that ads alone can't.

Whether you are launching a product, entering a new market, or reinforcing brand relevance, influencer marketing gives you the ability to scale credibility, tap into niche audiences, and drive actions through trusted third-party advocacy.

61% of consumers trust influencer recommendations more than branded content
11x Influencer campaigns deliver 11x higher ROI than traditional digital campaigns
49% of consumers depend on influencer recommendations when making purchase decisions

When done right, influencer marketing isn't just about reach—it is about resonance.

What
We
Offer

At Nine Triangles, we approach influencers as part of the overall campaign not in isolation as media placements. We holistically plan and structure influencer to have deeper alignment and natural placement in the media mix of the larger campaign. We curate profiles that have relevance, contextual, and are credible ones.

From identifying the right creators to managing the full execution, we ensure that we work as your extended team to ensure credible profile selection, content is made with authenticity, and results are measurable.

We offer end-to-end influencer marketing management - from strategy to execution across platforms, formats, and markets.

Campaign Strategy & Planning
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Setting the foundation with clear campaign goals, audience insights, and messaging frameworks.

  • Brand-audience fit analysis
  • Influencer persona & audience mapping
  • Campaign format planning (UGC, reels, collabs, takeovers, etc.)
  • Channel and platform strategy/li>
Influencer Identification & Outreach
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Curating creators who align with your brand values, audience, and goals—not just by follower count, but by relevance and engagement.

  • Vetting for audience quality & engagement metrics
  • Relevance scoring based on brand objectives
  • Outreach, negotiations, and contracting
  • Creator briefing and alignment
Content Collaboration & Production
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Ensuring influencer content not only reflects their voice but is aligned with campaign goals and brand tone.

  • Creative co-development with influencers
  • Brand integration guidelines
  • Multi-format content creation (static, video, story, carousel, etc.)
  • Real-time approvals and feedback loops
Campaign Management & Deployment
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Managing the flow from publishing to amplification—across organic, paid, and shared channels.

  • Publishing timelines and content monitoring
  • Cross-posting and media amplification
  • Paid boosting of top-performing content
  • Social listening and engagement tracking
Measurement, Reporting & Optimisation
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Real impact is not just impressions. We track outcomes that matter to your business.

  • Engagement and reach analytics
  • Sentiment analysis and audience interaction
  • Website traffic and lead tracking (where applicable)
  • ROI, learnings, and iteration planning
Regional & Multi-Market Coordination
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We support influencer campaigns across markets—with cultural sensitivity and executional rigour.

  • Local influencer sourcing
  • Regional content adaptations
  • Compliance with local advertising norms
  • Global coordination and unified reporting
Why Nine Triangles
Strategic Alignment, Not Just Reach

We do not pick influencers based on follower counts—we match them based on audience, tone, and relevance to your brand and campaign objectives. It is less about who's loudest, and more about who resonates best with our campaign objective.

Built for Platform Nuance

Whether It is YouTube for long-form reviews, Instagram for visual storytelling, or LinkedIn for B2B credibility—we choose platforms and creators based on where your audience actually engages and what format works best for the message.

Full Journey Ownership

From shortlisting creators to briefing, coordination, publishing, and reporting—we manage the process end to end.

Local Sensibility, Global Coordination

We manage campaigns across markets with attention to cultural cues, platform guidelines, and regulatory norms—be it regional languages in India or content approvals across APAC, US, or MENA markets.

SOME RESULT INSIGHTS
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ICICI BANK

Campaign & Communication planning, Creative Production, Digital Journey, UI/UX Design Planning

FREQUENTLY ASKED QUESTION

Can you manage both macro and micro influencer campaigns?
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Yes. We work with a range of creators—from niche micro-influencers to large-scale macro and celebrity creators—based on your campaign goals and budgets.

Do you handle influencer contracts and payments?
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Absolutely. We manage end-to-end coordination, including contracts, deliverables, timelines, and payouts.

Can we repurpose influencer content for paid ads?
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Yes. Based on agreed usage rights, we help brands adapt influencer content for paid campaigns, ensuring it meets performance and compliance guidelines.

How do you measure success in influencer campaigns?
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We track engagement, sentiment, traffic, conversions (where applicable), and qualitative feedback—mapped against predefined campaign KPIs.

Do you offer multilingual or regional influencer support?
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Yes. We regularly manage campaigns in regional languages and support localisation across content, captions, and creator selection.