Unlike traditional media, paid campaigns & paid advertising under digital marketing umbrella offers greater degree of real-time performance tracking and tweaking. Also, it is essential that discovery even though it is pushed, it is as relevant, as contextual and as personalized as possible. In this light, it is important to understand that in the digital medium, not only attention span is much lesser, an audience is armed with option to change its preference for the kind of advertisement they like or dislike.
This makes it essential to go beyond media planning, when it comes digital marketing paid campaigns. We at Nine Triangle having experience (cumulatively for decades and of having implemented hundreds of campaigns across scale and avenues) understand this not only at the level strategy planning but also through implementation processes.
Therefore, choice of avenues, selection of platforms, finalization on communication assets (in terms of type and communication including visuals and copy) and timing of communication, are all very important aspects besides deciding on the exact platform and inventories thereof.
Basis the avenues, we broadly group our digital marketing paid campaign services under
Paid marketing is one of the quickest ways to help potential customers discover your brand and offerings. With paid marketing, you purchase advertising that allows you to specifically target audiences, instead of waiting for them to find you organically.
Source: www.forbes.com
Nine Triangles Digital Pvt Ltd
A2-912, Corporate Park,
Sector 142, Noida - 201305
INDIA
+91 120 435 6917
