The Dos and Don'ts of Video Production for Social Media Platforms

Date: 15 Jan, 2024

Video content has become a vital component of social media strategies, allowing businesses to engage their audience, convey messages effectively, and increase brand visibility. However, creating videos for social media requires careful consideration of platform-specific requirements and best practices. In this article, we explore the dos and don'ts of video production for social media platforms, ensuring your videos stand out and resonate with your target audience.

The Dos of Video Production for Social Media Platforms:

Do Understand Platform-Specific Guidelines: Different social media platforms have specific guidelines for video formats, dimensions, and durations. Familiarize yourself with these guidelines to ensure your videos are optimized for each platform. Tailoring your videos to platform specifications improves visibility and user experience.

Do Capture Attention Quickly: Attention spans are short on social media, so it's crucial to grab attention within the first few seconds. Begin your videos with an attention-grabbing hook or visually striking element to entice viewers to continue watching. Create a sense of curiosity or excitement to maintain engagement.

Do Optimize for Mobile Viewing: The majority of social media users access platforms on mobile devices. Optimize your videos for mobile viewing by using vertical or square formats, as they occupy more screen space and provide a seamless viewing experience. Ensure text and visuals are clear and easily readable on smaller screens

Do Keep Videos Concise: Social media users prefer shorter videos that deliver the message quickly. Keep your videos concise and focused, delivering key information efficiently. Get to the point and avoid unnecessary fluff. Aim for a video length that holds viewer attention and aligns with platform-specific recommendations.
Do Incorporate Subtitles or Captions: Many social media users watch videos with the sound off or in public settings. Incorporate subtitles or captions to make your videos accessible and engaging. This allows viewers to understand the video's content even without audio, increasing the likelihood of engagement and shares.

The Don'ts of Video Production for Social Media Platforms:

Don't Neglect Video Quality: Quality matters in social media videos. While high-end equipment is not always necessary, ensure your videos have good lighting, clear audio, and steady camera work. Invest in basic equipment like tripods, external microphones, and proper lighting to improve the overall quality of your videos.

Don't Overcomplicate Visuals or Messaging: Keep your visuals and messaging simple and straightforward. Cluttered visuals or complex ideas can confuse viewers and hinder engagement. Focus on one main message or call-to-action and communicate it clearly. Use visuals that are visually appealing, aligned with your brand, and easily comprehensible.

Don't Forget Branding: Maintain consistent branding across your social media videos. Incorporate your logo, brand colours, and visual identity to reinforce brand recognition. Consistent branding creates a cohesive experience for viewers and helps differentiate your content from competitors.
Don't Ignore Analytics and Feedback: Regularly analyse video performance metrics and user feedback to gain insights into what works best for your audience. Use analytics tools provided by social media platforms to understand engagement, reach, and audience retention. Adjust your video production strategies based on data-driven insights.

Don't Neglect Testing and Experimentation: The social media landscape is constantly evolving. Embrace testing and experimentation to refine your video production approach. Test different video formats, content styles, and calls-to-action to identify what resonates best with your audience. Continuously adapt and improve your videos based on audience feedback and changing trends.

Conclusion: By following the dos and don'ts of video production for social media platforms, you can create engaging and effective videos that resonate with your target audience. Understand platform-specific guidelines, capture attention quickly, optimize for mobile viewing, keep videos concise, and incorporate subtitles. Focus on quality, simplicity, branding, analytics, and experimentation. At 9 Triangles Digital Pvt. Ltd., we specialize in producing high-quality videos for social media platforms. Contact us today to enhance your social media video production and engage your audience effectively.