Nine Triangles a digital strategy consulting company launched by Krishna Mohan Jha has won the digital strategy mandate from Eudaemon. Nine Triangles would be responsible for developing strategy and thereby undertake execution for all of Eudaemon’s initiatives in the online space.
Eudaemon a personalised menswear company, conceptualises and manufactures one of the finest clothing across their production facilities in Italy, with their India operations based in Delhi.
Founded by ex-Zegna business head ManikHanda, the company has the investment backing of BrahmalVasudeman of Private equity fund Creador.
In the last few years Eudaemon has already made a niche in the ultra-premium made-to-measure menswear category, and now plans to launch a ready-to-wear collection in the same segment. The appointment of Nine Triangles follows a multi-agency pitch, to create traction for the ready to wear line using digital avenues. The aim is to build strategy that enables to brand to leverage the digital medium for awareness, engagement & transaction for its new line of collection.
Manik Handa founder of Eudaemon speaks on the appointment “we are excited to venture out into this new vertical and having a veteran like Krishan of Nine Triangles as a partner, makes us confident that we have a lot to look forward to in the near future. ”
Krishna Mohan Jha founder of Nine Triangles comments “Eudemon is an extremely focussed brand – be it the category of customers they want to cater, sourcing & curation of product and their collections. We are absolutely delighted on this mandate as it is unique and challenging. In the crowded digital agency space, here is an assignment which allows us to create a new brand narrative from scratch and then implement it across digital avenues.’
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